Lubalin font family
My font Lubaline read as “the line of Lubalin” is my humble tribute to him.
In an era of pure eclecticism, we, the lovers of flourishes and swashes, can’t do nothing but admire all the legacy that Lubalin, this wonderful type-guru, left. Nowadays, when looking at his portfolio, who dares to deny that the term ‘typography’ and ‘beauty’ may go hand-in-hand without any problem? Ed Benguiat, one of Herb’s partners, still likes making jokes with the phrase “screw legibility, type should be beautiful” and what I understand of this is not to forget the rules, but to know and break them carefully. To him, letters were not merely vessels of form, they were objects of meaning. He rejected the functionalist philosophy of europeans in favor of an eclectic and exuberant style.
Herb Lubalin (1918-1981), also called sometimes as ‘the rule basher’ (2), smashed the taboos and sacred rules of type design and gave it personality. The man that showed that letters are more than just letters to be read. I’m too young (29) unfortunately, and this means I did not have the pleasure of being contemporary with maybe the man who has influenced my work the most (1). Although I sometimes find this phrase a little too pessimistic (because I try to think that the best is yet to come), it may be true regarding my passion, typography.
Who haven’t heard the phrase that ‘any past time was better’?. Lubaline contains 8 styles and family package options. Lubaline was designed by Maximiliano Sproviero and published by Lián Types.